We Are Here to Stay, So Drink Up the Sea!
Who Are We?
In the alleys of Palestine’s ancient neighborhoods, the city of Jaffa was established over 4,000 years ago. And in 2013, we came into existence—determined to resist occupation, revive Palestinian heritage, and share our profits to support the families of Palestinian martyrs.
We offer elegance, fashion, and home decor for the Arab generation of 2030—those who preserve their Arab identity and ancestral heritage. We are fighters, experimenters, and innovators. We are a journey of discovery that fulfills the growing desire for individuality and nationalism.
We make every Arab man and woman proud of their attire—be it their outfit or abaya—and of what they stand for. We turn the traditional Arab Bedouin abaya into a fashion statement, make Arab clothing a symbol of our identity and land, and create home decor that reminds us of who we are.
Our goal is to make preservation "stylish," issue a positive statement about our culture, and envision our land free one day.
Crafted Heritage, Modern Style
Step into a world where Palestinian heritage meets bold, modern design. From the iconic black-and-white kuffiyeh to statement-making apparel and accessories, every piece is crafted with purpose. Our creations aren’t just products — they’re symbols of resilience, identity, and pride. Whether you’re wrapping yourself in history, carrying it on your shoulder, or wearing it as a statement, you’re keeping a legacy alive with every purchase.
"History and Resistance"
